November 27 to 30, 2012 – that’s when bauma China, the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment, takes place in Shanghai. Despite a slight slowing down in the pace of economic growth in China, this large country is still a veritable "hot spot" in the global construction sector. Supported by a booming domestic market, the Chinese construction machinery manufacturers are also making good ground on the international front.
Since 2010 the world’s largest domestic market in the construction sector has been in China. And, according to estimates by the German foreign trade organization, Germany Trade & Invest (GTAI), in the coming years the People’s Republic is set to further extend its lead over the second-largest internal market, the United States of America. After all, the Chinese government is again tackling gigantic infrastructure projects in its current five-year program, running from 2011 to 2015. For example, by 2015 they are planning to build 36 million social housing units, at an estimated cost of 169 billion euros.
Boosted by a burgeoning domestic market, the Chinese construction machinery manufacturers have grown strongly in recent years. According to a recent report on the global construction machinery market by the international management consultancy Oliver Wyman, the Chinese manufacturer XCMG, for example, was able to double its turnover between 2004 and 2010, while Zoomlion managed to quadruple its sales. During the same period the broad-based Sany Group succeeded in increasing its sales five-fold to around five billion US dollars. As a result, these three major firms are in the Top Ten of the global construction machinery market.
In China itself demand for construction machinery in the coming years is set to continue growing strongly. A forecast by the China Construction Machinery Association (CCMA), for example, predicts that in 2015, 100,000 cranes will be sold in the People’s Republic. That would be an increase of over 130 percent on the 43,400 units sold in 2010. High growth rates are also predicted for concrete mixing vehicles (+98%) and concrete pump vehicles (+88%). And, in contrast to the 3,019 asphalt pavers that were sold in 2010, in 2015 sales will reach around 5,000 (+66%).
So, what opportunities do Western manufacturers have in this booming construction machinery market in China? Tom Sieber, co-author of the Oliver Wyman report: "Products from Western manufacturers are best suited to the premium segment of the market in China." Also, construction suppliers from Germany have good chances, as Corinne Abele, a representative of GTAI in Beijing, confirms: "International construction suppliers have been represented in China for many years. The growing body of legislation as regards energy-efficiency and the themes of sustainable construction and renovation and modernization are currently opening up new groups of customers for these companies." Accordingly, demand for special-purpose machinery, energy-efficient building systems, modern domestic engineering technology and insulation materials is particularly strong.
For exhibitors at bauma China, this is an excellent background for successfully presenting their products and innovations in a market eager to invest in capital equipment.
For exhibitors at bauma China, this is an excellent background for successfully presenting their products and innovations in a market eager to invest in capital equipment.
2012年11月27-30日，中国国际工程机械、建材机械、工程车辆及设备博览会（bauma China）将在上海新国际博览中心重磅上演。尽管中国经济增长的步伐有所放缓，中国却仍是全球工程机械行业不折不扣的热点市场。由于内需的增长，中国工程机械制造商得以屹立于国际工程机械前沿。
自2010年以来，中国成为全球最大的工程机械内需市场。据德国对外贸易组织德国联邦外贸与投资署（GTAI）的估计，未来几年，中国将继续扩大领先优势，远远超过国内市场需求全球排名第二的美国。在“十二五”规划（2011-2015）中，中国政府将继续支持大型基建项目。例如，中国计划到2015年建成3600万套住房，预计耗资1690亿欧元。
在迅速成长的内需市场推动下，近几年中国工程机械制造商发展壮大。最近，国际管理咨询公司奥纬咨询（Oliver Wyman）在其关于全球工程机械市场的报告中指出，中国制造商徐工的营业额在2004-2010年间翻了一番，中联重科销售额则翻了两番。在同一时期，三一集团销售额增长了5倍，达到约50亿美元。这三家中国公司跻身于全球工程机械前十强。
未来几年中国对工程机械的需求还将继续增长。中国工程机械工业协会（CCMA）预计到2015年，10万台吊车将在中国市场售出，2010年这个数字为4.34万台，增幅将超过130%。预计混凝土搅拌机（增长98%）、混凝土泵车（增长88%）和沥青摊铺机等销量也将大幅增长。与2010年销售的3019台沥青摊铺机相比，其2015年的销售量将达到约5000台（增长66%）。
欣欣向荣的中国工程机械市场，将带给西方制造商怎样的机会？奥纬咨询（Oliver Wyman）报告的作者之一Tom Sieber指出：“西方制造的产品将满足中国工程机械市场对高端产品的需求。”德国联邦外贸与投资署北京办的代表Corinne Abele坚信，德国工程供应商也将在此获得绝佳的商业契机：“海外机械工程供应商通过其代理商，已在中国发展多年。如今节能环保的相关法律法规日趋成熟，而可持续发展、技术革新和现代化等主题引导着当下的市场需求，这些国际公司将因此在这里获得更多更新的客户。”在这样的大环境下，专用机械、节能建筑系统、现代化工程技术以及绝缘材料将成为尤其受市场欢迎的产品。
中国市场对资本设备投资的热情正空前高涨。对于工程机械制造商来说，要在这里展示产品和创新成果，响应市场需求，bauma China 2012将是其绝佳平台。
